Instructional design is a multifaceted field dedicated to crafting engaging and impactful learning experiences. In this quest for effective education, Richard E. Mayer’s 12 Principles of Multimedia Learning offer a beacon of guidance. These principles offer a comprehensive framework for designing multimedia content that is backed by learning sciences. They recognize the importance of aligning multimedia materials with learners’ cognitive processes and limitations emphasizing active engagement and meaningful learning over the passive reception of information.
As designers, we can leverage these principles to create more effective and efficient materials tailored to the cognitive capacities of our learners.
#3 Redundancy Principle
Do you ever find yourself in the position of needing to explain why delivering a text-heavy PowerPoint presentation, whether live or in video form, while simultaneously reading it aloud is an ineffective practice?
If so, I have a valuable resource for you.
Explore this enlightening video by Tom Kuhlmann from Articulate, which masterfully demonstrates the disparities in cognitive load associated with different modalities of information delivery, ranging from reading with just text to image with narration.
This brilliantly simple demonstration serves as a reminder of the significance of the Redundancy Principle and underscores the need to align our instructional materials with the cognitive needs of our learners.
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